3 Things To Have in Mind When Creating Contents Or Articles To Drive Traffic or Grab Attention

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 When creating contents or articles that will drive traffic or grab attention on your website or sales page consider these :

1.    Who cares?

 

2.     So, what

 

3.    What’s in it for me (What is in here that will benefit me)

 

These are exactly the questions running in the mind of your readers or audience as they go through your contents.


Readers are looking over your writings for their reasons not yours; they don’t care what you want but what they want.

Every audience is the same. Capture their attention by answering the question what’s in it for them

 

Put your feet into your audience shoe. Imagine what they want.

Rapport is key to any success in selling


Once you understand what your readers care about, you are in a position of power.


You can then create something that will grab them where they are.

 

When Disney studios released the movie Arachnophobia, it was billed as a comedy-thriller.


When they discovered that the audience didn’t care about comedy-thriller, they billed the movie as a horror picture.

 

Same movie, different approach

 

All audience is selfish, appeal to their interest and get their attention


Use these three steps as part of your research phase. When creating contents or articles that will drive traffic or grab attention on your website or sales page 

I hope this helps someone.

 

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