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“The customer is not a moron; she is your wife”

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  Would you recommend that product you’re selling to your wife?   The mother of your children, the love of your life…   Would you recommend the product you’re selling to her?   Never ever sell an average product.   Make your product so good that you can sell it to your wife and you can sell it to yourself.   If you can’t use your product, then why are you selling it?   If you were in your customer’s shoes, would you see this offer as a no-brainer offer?   Would you see the offer as the answer to your prayers, the savior of your pain?   If you wouldn’t, then stop selling that freaking product.     You see, as a business owner, your customer is your wife.       These were the words of David Ogilvy, the Godfather of Copywriters     Customer’s satisfaction is key to business growth   Customer satisfaction is an indicator used to assess the extent to which consumers are satisfied with your brand   lots of companies have gone unde
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Understanding Your Customer Persona Gives you That Result You Seek

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  Dear Business Owner The foundation of every great marketing campaign that sells and gives you that result you seek is carrying out market research. And one very important aspect of market research is…   Knowing your Customer Persona.    Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users' needs, experiences, behaviors, and goals. If you don't know who you're selling to, how do you identify their pains, their desires, their fears? How do you solve those problems that keep them up at night?   Creating an ideal customer persona is very important and key to your success.     Use them to determine how to best target that customer, what ad copy to write, and what offers are going to most resonate with them. Without a persona, you’re just guessing and potentially wasting a lot of ti
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Ex-Factory Worker Shares How He’s Started Making 200k Monthly and Quit his 9-5 Job in 2 weeks

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    Pay me what you own me and leave my house now, you good for nothing fellow. You must be out of your senses, if you think, I will borrow you another money Again. Do you think I pluck money from the trees, Am a salary earner just like you?   Those words keep re-echoing in my subconscious mind as I left Olu’s house that evening.   What hope do I have left, who else can I run to, my child is sick with a high fever and I don’t even have 7k to pay for his admission, a graduate of mechanical Engineering with 2.1, Lord please who did I offend.   I ran back to the hospital to see how my child is fairing and my wife told me the doctor wants to see me.   Doctor: Sir, your child test is out, it shows that he has a bacteria infection that is the cause of the high fever and stooling, we are going to place him on…   Jide: I interrupted the Doctor and asked; Doctor please can I read this newsletter? The doctor looked at me said yes and continued saying how they want to
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Discover How to Gain Financial Freedom Online Selling Other People’s Product Without Spending a Dime

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Its high time you create your own economy, our government has failed us ….   Are You Always Broke…?   With The Constant Struggle To make ends meet…? ‘Discover How to Gain Financial Freedom Online Selling Other People’s Product Without Spending a Dime’’                                    Would you like to be earning Seven figures monthly and pay your bills regularly?   Would you like to buy that your dream house with comfortable living conditions?   Would you like to have financial freedom?   With the appearance of Covid 19, Job growth remains slow and a growing number of jobs are unstable, which means you are vulnerable to layoffs or a cut in work hours that will result in lost wages or total loss of job with an uncertain future due to little to no savings.   Currently unemployment rate in Nigeria is 33% and inflation is running at 18%? 80 million Nigerians live on the equivalent of less than $2 a day – a figure the World Bank predicts may rise to 100 mi
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BUSINESS OF COPYWRITING

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Copywriting is less about writing and more about research   Copywriters apply particular persuasion techniques to their write-ups and convert normal everyday people into customers for different businesses.     copywriter writes for prospects to take immediate action with their products or services Whether to sign up for a webinar, to buy a product or to submit details (emails and names) for follow up with a strong call to action. As a good copywriter you can’t write a sales letters on something you don’t have knowledge about and that is where the research comes in.   When it comes to writing high-impact copy   Your lead -- the introductory part of your message -- the title or headline and first paragraph -- or first few paragraphs-- is by far the most important block of your entire message.   It is responsible for 90% of the success of your message, If you don't get it right nobody will read your stuff   And as you might guess...nobody will buy what
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THE LUCRATIVE BUSINESS OF COPYWRITING

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  Copywriting is less about writing and more about research   Copywriters apply particular persuasion techniques to their write-ups and convert normal everyday people into customers for different businesses.     copywriter writes for prospects to take immediate action with their products or services Whether to sign up for a webinar, to buy a product or to submit details (emails and names) for follow up with a strong call to action. As a good copywriter you can’t write a sales letters on something you don’t have knowledge about and that is where the research comes in.   When it comes to writing high-impact copy   Your lead -- the introductory part of your message -- the title or headline and first paragraph -- or first few paragraphs-- is by far the most important block of your entire message.   It is responsible for 90% of the success of your message, If you don't get it right nobody will read your stuff   And as you might guess...nobody will buy wh
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The power of product comparison

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    Understanding psychological principles helps you to fast track sales and sell you products   Robert Cialdini considered the worlds top expert in psychology of influence, explained this principle in his book   It is the principle of comparison: the power of product comparison   People do not buy the most expensive products but also not the cheapest one. This is why marketers display similar products next to each other with different price, the middle one will usually be chosen. If you are selling a product, before you name a price, first outline the benefits of the product and not the features before you include the individual prices to them.   This should sum up to a ridiculous high amount then Include your price. The purpose is to make buyers feel like this offer is a steal and quickly buys before the product owner realizes and changes his or her mind.   Your price should pale in comparison to the initial amount   This forces your interested pro
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