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  Would you recommend that product you’re selling to your wife?   The mother of your children, the love of your life…   Would you recommend the product you’re selling to her?   Never ever sell an average product.   Make your product so good that you can sell it to your wife and you can sell it to yourself.   If you can’t use your product, then why are you selling it?   If you were in your customer’s shoes, would you see this offer as a no-brainer offer?   Would you see the offer as the answer to your prayers, the savior of your pain?   If you wouldn’t, then stop selling that freaking product.     You see, as a business owner, your customer is your wife.       These were the words of David Ogilvy, the Godfather of Copywriters     Customer’s satisfaction is key to business growth   Customer satisfaction is an indicator used to assess the extent to which consumers are satisfied with your brand   lots of companies have gone unde

  Dear Business Owner The foundation of every great marketing campaign that sells and gives you that result you seek is carrying out market research. And one very important aspect of market research is…   Knowing your Customer Persona.    Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users' needs, experiences, behaviors, and goals. If you don't know who you're selling to, how do you identify their pains, their desires, their fears? How do you solve those problems that keep them up at night?   Creating an ideal customer persona is very important and key to your success.     Use them to determine how to best target that customer, what ad copy to write, and what offers are going to most resonate with them. Without a persona, you’re just guessing and potentially wasting a lot of ti

    Pay me what you own me and leave my house now, you good for nothing fellow. You must be out of your senses, if you think, I will borrow you another money Again. Do you think I pluck money from the trees, Am a salary earner just like you?   Those words keep re-echoing in my subconscious mind as I left Olu’s house that evening.   What hope do I have left, who else can I run to, my child is sick with a high fever and I don’t even have 7k to pay for his admission, a graduate of mechanical Engineering with 2.1, Lord please who did I offend.   I ran back to the hospital to see how my child is fairing and my wife told me the doctor wants to see me.   Doctor: Sir, your child test is out, it shows that he has a bacteria infection that is the cause of the high fever and stooling, we are going to place him on…   Jide: I interrupted the Doctor and asked; Doctor please can I read this newsletter? The doctor looked at me said yes and continued saying how they want to