“The customer is not a moron; she is your wife”

 

Would you recommend that product you’re selling to your wife?

 

The mother of your children, the love of your life…

 

Would you recommend the product you’re selling to her?

 

Never ever sell an average product.

 

Make your product so good that you can sell it to your wife and you can sell it to yourself.

 

If you can’t use your product, then why are you selling it?

 

If you were in your customer’s shoes, would you see this offer as a no-brainer offer?

 

Would you see the offer as the answer to your prayers, the savior of your pain?

 

If you wouldn’t, then stop selling that freaking product.

 

 

You see, as a business owner, your customer is your wife.

 

 

 

These were the words of David Ogilvy, the Godfather of Copywriters

 

 

Customer’s satisfaction is key to business growth

 

Customer satisfaction is an indicator used to assess the extent to which consumers are satisfied with your brand

 

lots of companies have gone under because they paid little or no attention to their customers’ satisfaction.

 

Make customer satisfaction the central focus, and watch sales of your products rise considerably.

 

Customer satisfaction depends on many factors, like meeting delivery deadlines, product or service quality, customer service responsiveness, etc.

 

You know the golden rule in these cases: the customer is king and your priority should be to make them happy. It’s like trying to make a good first impression on a date… you don’t want to drive them away.

 

Customer satisfaction will lead to increased patronage for your products and more income will naturally flow into your coffers. Don’t pursue money, money will chase you if you satisfy your customers”.

 

The basics of business is to stay as close as possible to your customers—understand their behavior, their preferences, their purchasing patterns, etc."

 

Why is customer satisfaction so important?

 

It is crucial to retain and build customer loyalty. You’ve surely heard it before: Loyalty campaigns are more cost-effective than recruitment campaigns.

 

So, don’t let those hard-earned customers go to your competitors.

 

If you don’t focus on customer satisfaction, you risk losing a customer

 

Don’t underestimate the importance of word-of-mouth: A dissatisfied customer often makes more noise than a satisfied one (again, kind of like a date). Keep this in mind: 74% of consumers get information on Google before buying a product or service, and 64% of them check reviews and ratings before making a purchase.

 

Strategies to improve customer satisfaction

The best way to have good customer satisfaction indicators is to focus on improving customer experience. So, how can you do that?

·       Make life easier for customers

Using direct response marketing, you can help customers by proactively sending out emails with valuable content, which allows them to get the most out of your product or service.

 

You can start with a series of welcome emails to guide your customer through their first steps, automate messages for those who get stuck on your platform, or send newsletters with ideas to make their experience easier and more rewarding.

·       Listen to your customers

Again if you are using direct response strategy,  I recommend that you do not use a no-reply address, always use reply back email address to listen to you customers you will get valuable information that will help you improve their satisfaction and your relationship with them.

 

·       Ask customers for their opinion

 

Don’t just listen passively – take the lead by asking your customers for their opinion and don’t be afraid to address their dissatisfaction. Use satisfaction at each stage of your customers’ journey to ask them how they’ve found things so far.