THE LUCRATIVE BUSINESS OF COPYWRITING
Copywriting
is less about writing and more about research
Copywriters
apply particular persuasion techniques to their write-ups and convert normal
everyday people into customers for different businesses.
copywriter
writes for prospects to take immediate action with their products or services
Whether to
sign up for a webinar, to buy a product or to submit details (emails and names)
for follow up with a strong call to action.
As a good
copywriter you can’t write a sales letters on something you don’t have knowledge
about and that is where the research comes in.
When it
comes to writing high-impact copy
Your lead --
the introductory part of your message -- the title or headline and first
paragraph -- or first few paragraphs-- is by far the most important block
of your entire message.
It is
responsible for 90% of the success of your message, If you don't get it right nobody
will read your stuff
And as you
might guess...nobody will buy what you're selling.
Copywriting
hero (Gary C. Halbert), who once said...
"There
are 3 reasons people don't buy from you:
1. They
don't want what you are selling
2. They want
it, but they can't afford it
3. They
don't believe you
Money =
value
The value
here is copywriting
Copywriting
is that value that will make you millions.
Copywriting
is a very lucrative and fascinating world most people will never realize exist.
To be a good
copywriter is to understand human psychology
And when you
understand Human psychology with this copywriting formular:
A. I. D. A.
A. Attention
I. Interest
D. Desire
A. Action (call to Action)
You now have the secrets to a killer sales letters
Please
understand that there is no copywriting without call to action
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