6 REASONS YOU SHOULD HAVE YOUR OWN EMAIL MARKETING SYSTE

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6 REASONS YOU SHOULD HAVE YOUR OWN EMAIL MARKETING SYSTEM

 

Email marketing is a marketing strategy that uses email as a tool to deliver commercial messages and generate sales.

Email marketers use services like Mailchimp, constant contact,  Getresonse, Aweber and ActiveCampaign to manage their email lists and send email marketing campaigns

Having your own email marketing system makes you a professional email marketer and here is why you should own one.

 

email marketing system is an email marketing app that manages your emails, campaigns. They are connected to an SMTP server which allows you to send mails over the internet.

The email marketing app creates and manages emails, and the SMTP service sends those emails over the internet. Together they form an email marketing system

 

Benefits of email marketing:

1.  1.    Pricing: One of the most advantages of email marketing is its lower cost compared to      mainstream marketing channels. There are no print or postage costs and no fees paid      in exchange for exposure on a certain billboard, magazine or television channel.

     Email marketers should consider investing in specialist software to automate, track         and evaluate their emails as mentioned above.


    Get more details here on software comparison here

 

2.     2    . Easy Access to Customer: Email marketing is one of the only channels that                      consumers ask to receive. The majority of businesses using the platform only send          messages to those who have signed up to receive them. This can allow for much              higher conversion rates as a business is only targeting those who already have an              interest in their brand.

 

      Get more details here on best email marketing software here

    

 

 

3.     3.    Targeted Messages: Most marketing professionals would happily pay to ensure they       were only spending money targeting those who were interested in their brand or are           already their customer.

 

4.     4.    Easy to measure: with email marketing it’s easy to see where you’re going wrong.         Most email marketing software will allow you to track open, click-through and                 conversion rates, making it simple to spot how a campaign can be improved. These         changes can be made almost immediately too.

     Get more details here on best email marketing software here


 

5.     5. Return on Investment: In the business world, results are arguably all that matters. With     this in mind, the main reason that most businesses invest in email marketing is the            fantastic return on investment.

 

6.   6.    Can’t be Banned: The good thing about this is that you don't have to worry about      waking up one day and discovering that you were banned from your own                 account for whatever reason you don’t have access to your subscribers or             audience.

     By owning your own system, all you really need to do is follow best practices         and guidelines to keep your system safe

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