5 Steps of building a responsive Email list for your business

 

 

Have issues building your email list,

 

Email list building is the life blood of every online business and it’s just not any email list but responsive quality email list.

 

When I first started by business, I struggled getting a quality responsive email list and it got me worried

 

Email marketing is the best way to build a massive follower you can market to any time, any day

So, if you too are struggling with building and growing an email list, then firstly, I want you to know that it’s quite normal, you are not alone.

 

 

There are a series of steps that you can follow to breakthrough and grow a high-quality email list.

 

Let's say you run an online store or service business… 

 

But instead of running your Facebook Advertising directly to your offer. 

You run it on a lead generation funnel system

 

 

Using this lead generation system, they give you their contact (Email preferably) 

 

Some would buy, while some won't. 

 

Those who buy are your instant buyers… 

But those who don't, are already in your pre-buyer's list. 

 

Because using a lead generation system, you've gotten their contact. 

…And they are now yours for life…  

 

 You get them to know more about your business by sending daily messages. 

Now, there's something else… 

 

These messages aren't just sales messages… 

They are hypnotic emails that'll capture the mind of your prospects in your email list. 

 

Email is still one of the best ways to promote all your digital marketing strategies, giving you a direct line of communication with your target audience.

 

Don’t forget that people have provided their email address voluntarily, so they have an interest in your product, service, or blog content.

 

Email marketing is as current as ever. Take advantage of all the automation tools and discover the true potential of building your email marketing list.

 

When you follow these steps, you’ll be well on your way to building a valuable and strategic marketing asset for your business.

 

 

 

 

 

Step 1: Getting the right audience

 

Getting the right audience has always being one of the challenges of online marketers.

 

When building an email list, ensure that you’re building a list of people that have interest in your product or services

 

With your product in mind, it’s time to develop a lead magnet that’s of value to the types of clients who will want to buy your product/ service.

 

 

A lead magnet is a free gift or some other piece of value that you’re going to exchange in return for someone’s email address.

 

It could be a downloadable PDF checklist or guide, a free training or coaching, a trial offer, or a discount to mention both a few.

 

 

When putting together your lead magnet, try to include your specialty in the lead magnet title or offer if possible.

 

This approach will reinforce what you want to be known for and will resonate with precisely the type of clients you would like to add to your email list.

 

 

 

Step 2

 

Identify what the main pain point or problem your dream clients are currently struggling with right NOW.

 

The closer you can get to where your dream clients are now, the better your message will resonate.

 

As much as possible let your lead magnet, provide a valuable solution that will help your audience take the first step to solve that main pain point you’ve identified.

 

 

If you want to improve your email open rate, then you need to focus on the topics you’re writing about and the subject lines you’re using.

 

If you want to improve your click-through rates, then look at what call to actions you’re using.

 

And finally, if you want to grow your list and reduce unsubscribes, then focus on creating relevant and engaging content that will make your followers want to hear from you.

 

 

 

 

Step 3: Create a simple and easy-to-follow lead magnet

 

Your lead magnet should be something your subscriber needs or wants, and they must be willing to exchange it for their email address.

 

Your lead magnet depends on the type of business or product you are offering

 

Eg: 10-step guide that gives people the steps or process they need to follow (and in what order) so they can move forward

 

My tip here is not to make it too complicated or to include too many steps that it will take them weeks or months to complete.

 

Your checklist or guide just needs to stay high level and be quick and easy to follow.

 

 

Step 4: Invest in the right tools and systems

 

Once you’re ready to set up your lead magnet, you must invest in a proper email marketing system so that you can maximize your email list conversions.

There are three email autoresponders that I recommend Getresponse, constantcontact and activecampaign

 

Depending on the plan level you choose, you will have access to use the forms and landing pages within your email system to collect email addresses.

 

Or you could also use website tools such as LeadPages and Optin Monster to increase your conversions once you have a lot of traffic visiting your site.

 

Step 5: Develop a plan to promote yourself

 

The final step in your email list building strategy is to plan how you will promote yourself and your lead magnet.

 

You’ll want to have your lead magnet prominently displayed on your website so that anyone who visits your site will see it.

 

If you have a content marketing strategy, you’ll also want to include your lead magnet as a content upgrade within your blog articles.

 

 

My tip here is to include links to your lead magnet at the top, middle, and bottom of your blog posts so that it will still be viewed even if people don’t scroll to the bottom of your blog

 

With your social media posts, you’ll want to create graphics and captions to promote your lead magnet.

 

I recommend creating a few different posts to see what works and resonates with your audience.

 

Then, once you’ve tested what works, you can boost the traffic to your lead magnet landing page by running paid ads to it on Facebook or Pinterest.